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Insights-Based Marketing, Research & Digital Agency

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    A lot can happen in a year in China, and 2014 is a testament to that.  It was the year China’s face-kinis went global, girls with armpit hair went viral and Yao Ming’s campaign to save sharks helped fin soup sales dive 82% since 2012.  Over the past 12-months, China surpassed Japan to become the […]

    The post 2014 Marketing in China: The Year That Was appeared first on China Skinny.


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    China Skinny wishes you a happy 2015; we hope you saw it in with a bang!  The beginning of the year is often a time to plan ahead for the following 12-months. Whether you are already in China, or entering this year, here are a few points to keep in mind:1. Strive to Understand Chinese […]

    The post 5 Key Points for China Strategy in 2015 appeared first on China Skinny.


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    Happy 2015; we hope the year has started well for you.  Unfortunately it wasn’t that way for some – our hearts go out to the friends and families of the 36 young Chinese who died during the New Year’s Eve celebrations on the Bund here in Shanghai.With every New Year comes the slew of forecasts for […]

    The post China’s Mobile Commerce Habits: Surprising and Varied appeared first on China Skinny.


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    In a few short years, WeChat has evolved from a messaging service to an all-encompassing social media-communications-commerce-entertainment platform. It’s showing no signs of losing its social media leadership in the Year of the Sheep, so we thought we’d share this infograph to help you keep up to speed with WeChat user demographics, their usage, Official […]

    The post Infograph: WeChat User Demographics, Usage, Official Accounts & Advertising appeared first on China Skinny.


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    China’s fixation with Hollywood movies has driven American culture in the Mainland and helped many Western brands along the way.  It’s aided Nike to become the top-selling and most loyally followed fashion brand in China.  It’s why many consumers are prepared to pay ¥27 ($4.40) for a medium sized Starbuck’s latte – a third more […]

    The post Hollywood’s Influence on Chinese Consumers appeared first on China Skinny.


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    Women power is nothing new in China.  From Empress Cixi, ruler of the Qing Dynasty to Chairman Mao proclaiming that “women hold up half the sky,” females have long contributed to all aspects of life in the Middle Kingdom.  In modern day China, their influence is ever-increasing.  Supporting the growth of female power, Alibaba is […]

    The post The Empowered Female Market in China appeared first on China Skinny.


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  • 05/31/15--18:00: China’s Older Consumers
  • China is made of many unique markets.  Chinese consumers not only vary by geographical location but also by generation.  The young in China receive a lot of airtime, and for good reasons; but there is a consumer group in China that many brands, products and services are missing.In China, the older generation often gets overlooked […]

    The post China’s Older Consumers appeared first on China Skinny.


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    With 55.2% of its 549 million monthly active users opening WeChat at least 10 times a day, the app is China’s most popular social network. Being perceived as the “Chinese Whatsapp”, WeChat offers far more features and many opportunities for brands to interact with their target market. Besides the regular user accounts, businesses can register […]

    The post Infograph: WeChat’s Functions for Marketing appeared first on China Skinny.


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    The impact of the spectacular rise and fall of China’s stocks is anyone’s guess.  It would appear that China is imploding if you read some news reports – stories of a weaking China attracts readers in some countries.  Discuss it with Chinese consumers buying food for their kids in high end supermarkets, and they will […]

    The post China’s Market Meltdown’s Effect On Consumer Spending appeared first on China Skinny.


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    Few markets have experienced changes in the way that China has over the past few decades.  Just 35 years ago, more than four in five Chinese were living in the countryside, typically tending small, family-sized plots with animals and crops.  Now around half of the population live in city apartments, surrounded by conveniences that they […]

    The post Reasons Behind China’s Unique Consumer Behaviour appeared first on China Skinny.


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    To make waves in the China market, you need more than just the right sales agreements and communications platforms. Having a China-optimised website, solid social media channels, and sales channels doesn’t necessarily mean consumers will come running. So, what will entice the ever-morphing Chinese consumer? One essential aspect is using those channels in appealing and […]

    The post Connecting with Chinese Consumers appeared first on China Skinny.


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    It is indisputable that Baidu is the dominant search engine in China. Although there are other search engines such as 360 and Sogou, their market share remains small compared to Baidu’s. Check out China’s search engine landscape and Baidu’s reign in this infographic. Contact China Skinny to find out more about marketing your website through SEM/SEO […]

    The post Baidu’s Domination in China appeared first on China Skinny.


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    Many people, including some of the big media houses, still refer to China’s population as 1.3 billion. This was true five years ago, but since 2012, the number of people living in China has been closer to 1.4 billion. China’s latest census results were released last month, showing the population is edging even nearer to the 1.4 billion figure at 1,373,490,000. Between 2011 and […]

    The post China’s Heaving Population Just Officially Got Bigger appeared first on China Skinny.


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    Keeping up with the dynamic Chinese consumer is essential for anyone selling in China, but it’s also a good idea to stay abreast of ever-changing regulations.  We obviously need to comply with the laws, but also understanding the regulations’ nuances provides interesting insights into how Beijing wants to shape things, which affects almost every component of selling in […]

    The post The Interesting Undertones of Chinese Regulation appeared first on China Skinny.


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    An article in the Sydney Morning Herald last week highlighted some common misnomers about localisation and translation for China: After researching in China, an Australian vitamin brand found that their Mandarin-speaking Chief Science Officer would be most compelling speaking English in the brand’s promotional videos for the Mainland market. For some, it may be a strange concept that communicating to the Chinese target […]

    The post Chinese or English? That is the Question appeared first on China Skinny.


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    This time last year bike lanes in China’s big cities were the realm of migrant workers, with the occasional expat or hipster local on a single speed pedalling among the peasant peloton.  For many Chinese, bicycles were for poor people and a cold or sweaty reminder of when few could afford a car and cities had […]

    The post How Brightly Coloured Bicycles Represent Chinese Consumer Trends appeared first on China Skinny.


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    To make waves in the China market, you need more than just the right sales agreements and communications platforms. Having a China-optimised website, solid social media channels, and sales channels doesn’t necessarily mean consumers will come running. So, what will entice the ever-morphing Chinese consumer? One essential aspect is using those channels in appealing and […]

    The post Connecting with Chinese Consumers appeared first on China Skinny.


    0 0

    It is indisputable that Baidu is the dominant search engine in China. Although there are other search engines such as 360 and Sogou, their market share remains small compared to Baidu’s. Check out China’s search engine landscape and Baidu’s reign in this infographic.   Contact China Skinny to find out more about marketing your website through […]

    The post Baidu’s Domination in China appeared first on China Skinny.


    0 0

    Many people, including some of the big media houses, still refer to China’s population as 1.3 billion. This was true five years ago, but since 2012, the number of people living in China has been closer to 1.4 billion. China’s latest census results were released last month, showing the population is edging even nearer to the 1.4 billion figure at 1,373,490,000. Between 2011 and […]

    The post China’s Heaving Population Just Officially Got Bigger appeared first on China Skinny.


    0 0

    Keeping up with the dynamic Chinese consumer is essential for anyone selling in China, but it’s also a good idea to stay abreast of ever-changing regulations.  We obviously need to comply with the laws, but also understanding the regulations’ nuances provides interesting insights into how Beijing wants to shape things, which affects almost every component of selling in […]

    The post The Interesting Undertones of Chinese Regulation appeared first on China Skinny.


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